Pakistan Receives Accolades at Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity is an event which hosts the largest assembly of advertisers, technological innovators, designers and entrepreneurs, belonging to as many as 90 countries around the world. It began in 1954 and has been taking place every year. However since 1984; Cannes, France is the permanent venue.
In 2014 for the first time in our history, Pakistan received a Bronze Lion in the Direct category for Not a Bug Splat. This year it has received two Golden Lions, in the Design category for Not a Bug Splat, again and a Bronze Lion for ‘The World’s First Billbed’.
What is BBDO?
BBDO (Batten, Barton, Durstine and Osborn) is an advertising agency with a global repute and has been working since 1928. It has the honor of being the Most Awarded Agency in the World for six years in a row. It is spread all over the world, having offices in 80 countries.
In 2012, BBDO initiated its branch in Pakistan. In a short span of three years it has done tremendously well, having launched successful campaigns for 7-up, Mountain Dew & Sting. It has also won many prestigious international awards at events such as Spikes Asia, Campaign Brief Asia, Dubai Lynx, One Show, D&AD & London International Awards.
Not a Bug Splat
BBDO, Pakistan designed a campaign for Reprieve (UK) & Foundation for Fundamental Rights (PAK), to create a realization about the sufferings of innocent people in KPK due to drone attacks. A huge portrait of a young girl (who is said to have lost all her family in one attack) is placed in the fields in such a way that it is visible on maps online, satellites can catch it and the drone operators can see it, so they may think twice before treating humans as specks on their screens. This effort has been greatly lauded by the international community.
The World’s First Billbed
BBDO, Pakistan designed a campaign for our leading company, Molty Foam, where billboards (made of mattresses) have been installed in nine cities i.e. Daska, Faisalabad, Gujrat, Gujranwala, Lahore, Multan, Rawalpindi, Shiekhupura & Sialkot. At night these can be converted to beds, so hundreds of homeless laborers sleep comfortably.