Facebook has finally decided to launch its Marketplace platform feature in Pakistan. The Marketplace allows categories like customer-to-customer and business-to-customer. Facebook has been working for several years to promote and enable small businesses in Pakistan to sell on the world’s leading social media platform.
Facebook Marketplace has partnered up with Pakistan’s leading online marketplaces from different categories such as OLX.com.pk, real estate giant Zameen.com, leading automotive vertical PakWheels.com, and job portal Rozee.pk, and others.
“Offering our products and features in Pakistan enables us to help individuals, small, medium, and micro-businesses in Pakistan through our platform,” Facebook management told the commerce ministry.
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“We designed Facebook Marketplace to make it smooth, easy, and more convenient for sellers and buyers that are already enjoying our social platforms. Our Marketplace will help sellers to buy their products for the users of the platform.”
Pakistan is among the top 10 countries with 50 million Facebook users, according to a report by Statista.
Facebook Marketplace will offer free customer-to-customer listings. However, adding bulk listings will cost an amount to the user. In the United States, better business-to-customer integration is done on the Marketplace and is expected to be introduced in Pakistan soon.
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Following the uptrend of online selling, the UAE-based company OLX has put more emphasis on e-commerce due to social distancing mandates.
On the other hand, Alibaba-owned leading e-commerce selling platform, Daraz.pk has entered the customer-to-customer feature, especially with its automotive category for selling and buying of used cars.
Pakistan’s e-commerce market saw a huge spike in 2020, the market has expanded by 55% i.e. $1.4 billion, the central bank reported.