Tiktok is a video sharing application optimised for mobile phones. It got developed in China with the help of its parent company ByteDance in September 2016. Tiktok is often compared; to the platform musical.ly introduced in august 2014, with its office in Santa Monica, California. Musical.ly was bought and merged to TikTok, in august 2018. In this article, we will dig the tips and tricks to gain more followers on TikTok.
Tiktok uses short videos from multiple genres where people showcase their talents; music, art, dance, comedy, literature, theatre are just a few. The duration of these videos ranges from 15 seconds to 3 minutes.
This app is well known for the younger audience and targets mainly Gen Z and Millennials. TikTok reached 310 million downloads in the first quarter of 2020. In 2021, TikTok reached 205 million downloads and became the most downloaded (non-gaming) application this year. Overall the downloads reached 2 billion as of 2021 and were marked the third fastest-growing brand of 2020 by the morning consult.
Why be Tiktok Famous?
How do you know you’re not wasting your time? Tiktok content creators or Tiktokers gain benefits through fame. The better your videos, the more views you get. With more views; you receive more fame and recognition for your talent or services.
Often content creators are approached by brands and offered brand deals. For example, the famous D’Amelio sisters got to work with brands like Hollister co and morphe due to their TikTok fame.
Content creators also approach the path to raise awareness of issues or problems; that do not get recognized as much as they should.
People make Tiktoks for gaining fame as well; to attend celebrity events, become a celebrity, or get recognized for their talents; which leads to them being able to pursue careers like acting in the case of Addison Rae.
10 Easy Things Anyone Can do to Gain More Followers on TikTok
There’s a lot more that goes into making a video than we think. People tap it and move on. Now that you’re interested in how to produce a video that goes viral; let’s look at how you make it happen, and how you become TikTok famous. Here are 10 easy things anyone can do to gain more followers on TikTok!
The first and most significant step towards your fame is identifying your audience. The for you page on TikTok gives you content based on your location when you first start; this shows that your content should be for the audience near you.
Depending on your approach, you will attract viewers. Is it education or entertainment? How many people are into it? Where do you live? The demographics?
Here are a few examples
- If you were to make a household video, you are more likely to attract a mom or anyone who takes care of their place.
- Making a dance video or a new trend is most likely to attract teenagers
- If you make a video regarding gaming or tech, your audience will most likely be gamers or computer geeks.
On TikTok, there are hashtag pages, and the audience can follow hashtags as well. There are three kinds of main tags;
- Branded tags – referring to a specified brand you deal with or wear/use.
- Challenge tag – if you were to perform a trend like a dance, you are most likely to use a hashtag that goes along with it.
- General tag – the tags can include whatever you want or are relevant to your video. One of the most common General tags is #fyp.
The use of hashtags makes it easier for your audience to find you; you are more likely to show up on their for-you page; because of this feature, there’s a tool known as the ‘free TikTok hashtag generator’, which provides relevant tags for your video.
Marketing your TikTok doesn’t make you seem self-obsessed! Market yourself! Be proud of your content and gain more followers on TikTok!
Tiktoks hashtags promote your content and connect you to the most relevant audience. Your next goal is to reach as many people as possible. Start sharing your content on other social platforms.
There are many channels and pages on Instagram, Facebook and Snapchat which repost your TikToks. You can gain more views and followers from them; post yourself on your socials as well. Another strategy is to inbox your videos to your friends and family to make them interact with them. More interactions will lead to more publicity.
Read more: Top 20 YouTubers in Pakistan
This one is a no-brainer. Everyone wants to experience the catchy music, impossible challenges, and intricate dances by everyone. To get on the best trends, browse your for-you page and discover the latest hashtags, challenges, music, hacks, and more! This makes it easier to find trends that are relevant to your content.
Tiktok transitions are a trend that never goes out of style. Here are a few trending challenges to inspire you;
- Unlock it challenge
- I hate men but
- Take a look at my girlfriend
- Model face
- Say so
- Gimme more
Posting at the right time will get more people to view your TikTok. TikTok’s algorithm works according to the time posted; the earlier the post, the higher up it will be on your for-you page.
Every audience is different. You’ll have to do your research to get the time of your viewers right. For example: if you target moms, they are more likely to view when their kids are at school; if you target teenagers, they’re likely to view after school and so on.
If you’re a TikTok pro user, there’s a feature that records your views; showing you when most of your audience is online.
Duets and stitches are a way to engage with your audience even more.
The stitch feature allows the user to use a few seconds of another creator’s video; then continue with our video. This is used while sharing a similar story, expanding on a topic or answering a question.
The duet feature lets us film simultaneously with another TikTok, this either shows our video on the side or below it. This can be very engaging for followers on TikTok. It is used for reactions, dancing or doing a challenge together, role play. However, this feature is famous for character plays the most.
Interactions are what will make or break your TikTok personality. How you engage with other creators, who you interact with, how you talk to your audience, if you talk to your audience and what you respond with. All of these things are important to gain followers on TikTok.
Build up other creators, even if they’re starting or already on top, always build each other up. Support them by sharing their content, using their products if they have any, reviewing their products, reacting to their videos. Don’t be afraid to reach out and befriend them since they are/were in the same situation as you.
Engage with your audience and fans by responding to their comments with replies or even videos. Tiktok allows you to select a comment and post a video about it as well. Take suggestions and implement them in your videos, for example: what colour I should paint with, what dress I should wear, what to dye my hair.
CTA means Call To Action; this is a way to reach out to your audience. You can say “follow for more”, “follow to know what happens next” or “follow for similar content”. CTA can also be in the form of challenges and giveaways. Giveaways are the most efficient way to bring in more followers.
The important thing is when to insert the CTA. Often, creators make a mistake and inserting the CTA at the beginning of the video; how can someone follow or like when they haven’t viewed the content? Always insert the CTA at the end of your video.
The quality of the video matters because if it’s not pleasing to look at, followers on TikTok will scroll past it regardless of how good your content is.
How do you get better video quality? You can get better video quality by just shifting the lights and angles around. If you can, try filming with your rear camera since it has more MP than your front camera. If even after doing all this, your video quality isn’t getting better, there’s another secret to it.
By default, TikTok is in data saver mode, which reduces the number of pixels in your videos and compresses the file. You can go to settings then, more options and turn off your data saver. And there you have better quality from the same mobile.
The most important thing is to be relatable to your audience. Whatever you post, add your flair to it. Even if it’s a trend, make it original, add a little bit of spice.
Your for-you page is optimised; to your location, relate to those around you. Speak your mind, and you’ll be surprised how many followers on TikTok you can gain. You can post about your random thoughts, or situations you know others have been in, or a childhood memory you share with people your age.
Since the pandemic, TikTok gained fame due to: how many people were in the same situation, doing the same things. When you relate to something, you’re more likely to enjoy it.