Mikkelsen Appreciates Daraz’s Contribution to the E-Commerce Industry in Pakistan

Daraz’s annual seller summit was held on Sunday with more than 10,000 sellers attending the summit virtually.

Bjarke Mikkelsen, CEO of Daraz said while addressing the summit that these past 12 months were quite challenging for Daraz because of the pandemic but despite the pandemic, Daraz is on the right footing and is in a stronger position for both seller and buyers.

He thanked the government of Pakistan, and said: “ We have been working with the government to make sure that a legal framework is constructed to deal with taxation and other legalities so that e-commerce flourishes in Pakistan, I am thankful to the Pakistani government for the support in this 12 month.”

He also acknowledged the Daraz seller’s efforts in improving the product quality and customer experience and have pointed out the significant improvement in overall sellers’ improvement on the platform. He also assured that in the next 12 months Daraz will be working on improving the seller experience even further. The improvement initiative is divided into three phases and the first phase will focus on seller transaction transparency and faster payments.

Tools will also be provided to the sellers to conduct the product analysis and improve the management and finally, the returns process will be improved. Keeping in pace with the rapid growth of eCommerce in Pakistan, Daraz announced more initiatives for platform improvement including a reduction in the payment cycle from 14 days to 7 days.

Other improvements include a speedy sign-up process, quality control process, seller community, and Daraz University for sellers.

Advisor to the Prime Minister for Commerce and Investment, Abdul Razzaq Dawood also appreciated Daraz for their efforts in improving the platform for sellers and buyers, and the growth of the eCommerce industry in Pakistan and he assured that the government will continue its support.